In a World of Ads, Teaching the Young How to Read Them

CAROL’S SUMMARY:

The Bureau of Consumer Protection of the Federal Trade Commission is sponsoring an initiative to educate fourth through sixth grade students in analyzing advertisements. According to the New York Times article below, “The centerpiece of the effort is a Web site called Admongo (admongo.gov), where visitors can get an “ad-ucation” by playing a game featuring make-believe products closely modeled on real ones, among them Choco Crunch’n Good cereal, Cleanology acne medication, Double Dunk sporting goods and the Smile Meals sold at Fast Chef restaurants.” Students are taught to always ask three questions:

1.      Who is responsible for the ad?

2.      What is the ad actually saying?

3.      What does the ad want me to do?”

Scholastic, the educational publishing company based in New York, was recruited by the bureau to work on the materials that will be distributed to teachers and classrooms. Ann Amstutz Hayes, vice president at Scholastic In School, states that the reason the program is targeting fourth through sixth grade students is because that is when “they’re at the stage they’re developing their critical-thinking skills.”

Outside of determining whether purchasing a product or service is in your best interest, developing critical and creative thinking skills is essential to making informed decisions and problem solving, as well as, becoming an effective student and a valued employee.

LifeBound recently published, Critical and Creative Thinking for Teenagers, to help students ask powerful questions to identify a problem, creatively brainstorm solutions, and analyze the outcome to solve problems and inform themselves about the world around them. To request a review copy of Critical and Creative Thinking call our toll free # at 1.877.737.8510 or email contact@lifebound.com.

ARTICLE

By STUART ELLIOTT
Published: April 26, 2010
New York Times
A federal agency is undertaking an effort to school youngsters in the ways of Madison Avenue. The initiative seeks to educate children in grades four through six — tweens, in the parlance of marketing — about how advertising works so they can make better, more informed choices when they shop or when they ask parents to shop on their behalf.

The centerpiece of the effort is a Web site called Admongo (admongo.gov), where visitors can get an “ad-ucation” by playing a game featuring make-believe products closely modeled on real ones, among them Choco Crunch’n Good cereal, Cleanology acne medication, Double Dunk sporting goods and the Smile Meals sold at Fast Chef restaurants.

“Advertising is all around you,” the home page declares in urging youngsters to always ask three questions: “Who is responsible for the ad? What is the ad actually saying? What does the ad want me to do?”

The initiative is being sponsored by the Bureau of Consumer Protection of the Federal Trade Commission, which polices deceptive, fraudulent and unfair marketing and advertising practices. The bureau is enlisting Scholastic, the educational publishing company based in New York, to help distribute materials to teachers and classrooms.

To view entire article visit

http://nyti.ms/9bio6B

Share this Article with Your Friends:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • RSS

More class, no recess

While, I don’t agree with cancelling recess, I do applaud this school’s initiative to add a study skills class to get students ready for high school. Setting clear expectations about high school – how it is different from middle school and the study commitment that will be required – makes sense for everyone. However, there are other options than cutting recess to make room for this study skills, science and math time:

Read the rest of this entry »

Share this Article with Your Friends:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • RSS

6 States aim to reform remedial programs at community colleges

Six states—Connecticut, Florida, Ohio, North Carolina, Texas and Virginia—are looking at how to overhaul developmental education in reading, writing and math at the community college level. Along with the Bill and Melinda Gates Foundation and the Lumina Foundation, these colleges are realizing that remediation needs to begin and end in high school so that college can emphasize college level learning. Currently, many public high schools students around the U.S. don’t read much while they are in high school. The toll this takes on their reading, writing and thinking skills is huge. While some gains are being made nationally in math, there are still 2.5 million students remediated for math at the college level.

LifeBound’s programs are designed to promote academic, emotional and social intelligence through reading, writing and thinking skills. Many of our books promote reasoning and math learning. If colleges hold the k-12 districts accountable for these outcomes, we will change this community college influx of underprepared students.

ARTICLE
USA Today

Six states that are trying to revamp remedial education are focusing as much on what happens outside of the classroom — in state policies — as inside. Among the targets for change include state funding formulas and individual course rules.

The Developmental Education Initiative, a three-year project funded by the Bill & Melinda Gates Foundation and the Lumina Foundation for Education, recently unveiled the state policy framework and strategies that its six participating state partners plan to implement so that they can dramatically increase the number of students who complete college preparatory work and move on to complete college-level work. The six states –Connecticut, Florida, North Carolina, Ohio, Texas and Virginia– were selected for this project because of their prior commitment to community college reform; institutions from these states were first-round participants in Achieving the Dream, a multi-year and -state initiative to improve the success of two-year college students. http://www.usatoday.com/news/education/2010-04-14-remedial-college_N.htm

Share this Article with Your Friends:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • RSS

Science Is Gaining Momentum in American Schools

Two weeks ago, I wrote about a trend in the U.S. shows that our math skills among students are outpacing their reading skills. Now, news from an eight-county area in and surrounding Philadelphia shows that more than 40% of the school districts give more than three hours of science to fourth graders compared with 60 to 80 minutes of science in the national average. One school which symbolized patterns in this research is from an all-girl’s private school. Over half of the graduates from this school plan to pursue science or engineering. The same patterns hold true for urban and disadvantaged schools in the same areas.

Early emphasis on science will likely improve critical and creative thinking skills, the ability to analyze, observe and draw inferences. If students master these skills in the fourth and fifth grades, they will have a “thinking” foundation which can allow them continued success as they progress through their middle and high school years whether the pursue science or other fields. For American students to go toe-to-toe with their counterparts in Asia and Europe we need more early success in science, math and reading to create learners with the 21century skills to succeed.

Our two books, CRITICAL AND CREATIVE THINKING and LEADERSHIP FOR TEENAGERS promote cross-disciplinary examples throughout which can help students to connect what they learn in science and their other classes to majors, careers, and fields of study.

ARTICLE
EDUCATION NEWS
4/11/2010

It has taken prodding by industry, business, and government leaders – alarms going off, even – but science education is getting an upgrade in many classrooms across the region.
First graders are watching insect eggs hatch, feeding the larvae and learning words like metamorphosis.
High school students are signing up for course work in marine biology, pharmacology, engineering, and how the brain works. And officials in many schools are adding class time and squeezing dollars out of tight budgets to improve science instruction and laboratories.

The question, not yet answered, is whether the newfound respect for science will boost student achievement to match math and science powerhouses in Asia and Europe.
Many corporate, industry, and government observers view American students – the next generation of workers – as lacking in the math, science, and technical skills that are key to U.S. economic prowess.

To view entire article visit

http://www.educationnews.org/educationnewstoday/88677.html

Share this Article with Your Friends:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • RSS

Why Guidance Counseling Needs to Change

Carol’s summary:
I have the privilege of working with extraordinary counselors across the country who take on leadership roles in their schools and district. Their aim is to help all students by leading success and transition programs through summer academies, boot camps and year-long advisory classes. As the heart and soul of their schools, these counselors are committed in a larger way to building awareness among administrators and teachers for what makes a difference in students’ lives. Based on my experiences and input from counselors nationwide, here are ways guidance counselors can make themselves indispensable to school districts:

1) Align with district academic, emotional and social goals
2) Lead the advisory movement–teach, facilitate and promote a success vision in the school.
3) Tie your results to data and get data collected for the school on behalf of the principal.
4) Be a strong part of the principal’s leadership team along with the APs.
5) Connect with strong counselor leaders across the state–get peer mentors outside your district as well as inside.
6) Develop your coaching and your business skills–these two things will allow you to be more effective as counselor.

For more information about LifeBound’s work with counselors, please contact our toll free # at 1.877.737.8510 or email contact@lifebound.com. We look forward to hearing from you.

ARTICLE
Educational Leadership
Why Guidance Counseling Needs to Change
Jean Johnson, Jon Rochkind and Amber Ott

Recent surveys of young adults make a compelling case for reinventing high school guidance counseling.

The meeting with the high school guidance counselor is expected and routine—a time set aside for students to talk about goals and plans with an adult trained to offer advice, options, and assistance. At least, that’s the goal. Unfortunately, the reality sometimes falls short. One young man, now in his early 20s, summed up his experience: “They’d look at your grades and then say, ‘Oh, you can get into these schools.'”
Such meetings are impersonal, perfunctory, and more common than you might think, according to a 2009 survey of young adults ages 22–30 conducted by Public Agenda for the Bill and Melinda Gates Foundation (Johnson, Rochkind, Ott, & DuPont, 2009). The findings from this survey, along with several others we have conducted in recent years (see, for example, Johnson, Duffett, & Ott, 2005), offer one clear message: As education focuses its attention on bringing today’s high schools into the 21st century, the guidance counseling system is a prime candidate for innovation and reform.

To view the entire article visit
http://bit.ly/910kAT

Share this Article with Your Friends:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • RSS

Speed mentoring helps make career matches

Carol’s Summary:

Modeled after speed dating, speed mentoring offers a contemporary approach to helping students meet professionals in their fields of interest. Informational interviews, where college students ask pointed questions, offers a real-world view of work and exposes career seekers to options they may not have considered. Although we typically think of matching college students with seasoned professionals, peer mentorship can occur in high school and give students a chance to practice their leadership skills.

LifeBound’s new book, LEADERSHIP FOR TEENAGERS: FROM ANTIQUITY TO THE 21ST CENTURY, addresses peer counseling and other ways high school students can build their leadership strengths. We are seeing interest for this resource from Summer Academies and year-long programs, including Gifted and Talented, Link Crew, student council, athletics and other places where faculty or staff are looking to strengthen leadership potential among students. We have several leadership experts and people from the business world reviewing this new resource, and if you would like to give us feedback because of your role in preparing students to develop leadership habits for our global world, call our national toll free # at 1.877.737.8510, or email contact@lifebound.com, and we’ll email a sample chapter to you.

ARTICLE:

Speed mentoring helps make career matches
By Greg Latshaw
USA TODAY
April 6, 2010

With breath mints laid out on the tables, light jazz playing in the background and an antique school bell keeping the time, the University of Texas-El Paso looked ready to host a speed-dating session.

But this February night wasn’t about making romantic connections. It was a speed-mentoring event staged by the school so that 30 students planning a career in medicine could get four minutes of face time with doctors from a wide range of specialties.

Paloma Sanchez, a 20-year-old studying microbiology at the school, said the event’s timed conversations and musical chairs approach got her results. She met a cardiologist who has agreed to let her do a shadowing program at a hospital this summer.

To view this entire article visit www.usatoday.com

Share this Article with Your Friends:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • RSS

New test measures students’ digital literacy

Carol’s Summary:

In order to stay current in school and compete in the job market, students will need to be prepared to apply technology to academic and workplace environments. As the article below iterates, tests are being developed that measure digital literacy as it relates to students’ critical thinking and interpretive skills for 21st century work. Many of today’s technologies are industry specific. To give them an edge while learning and job searching, it is a good idea for students to become familiar with these technologies and the terms associated with them. Beyond this, students also need to develop the requisite skills for synthesizing information and applying it to classroom learning and real-world problems.

LifeBound’s book, CRITICAL AND CREATIVE THINKING (CCT), helps students form thinking habits for our global world. The curriculum is appropriate for high school students, grades 9-12. Additionally, the new second edition of LifeBound’s book for 8th and 9th graders coming out in May, MAKING THE MOST OF HIGH SCHOOL, includes a new chapter on technology and learning. To receive a sample of this book, or a review copy of CCT, call our national toll free # at 1.877.737.8510 or email contact@lifebound.com.

o How can we help students think critically within technology-enabled academic and workplace environments?
o How can we help students combine technical skills with experiences and knowledge?
o What role does emotional and social intelligence play in college and career success within the digital literacy framework?

ARTICLE:

ECampus News
April 2, 2010
New test measures students’ digital literacy
iCritical Thinking Certification helps instructors
by Maya T. Prabhu

Employers are looking for candidates who can navigate, critically evaluate, and make sense of the wealth of information available through digital media—and now educators have a new way to determine a student’s baseline digital literacy with a certification exam that measures the test-taker’s ability to assess information, think critically, and perform a range of real-world tasks.

The test, iCritical Thinking Certification, created by the Educational Testing Service and Certiport, reveals whether or not a person is able to combine technical skills with experiences and knowledge.

Today’s students need to be able to think critically and effectively solve problems while using technology, Certiport explains—going beyond simply searching for information. They also must evaluate the legitimacy of the information, put it in context, and then apply problem-solving and decision-making skills.

To view this entire article visit www.ecampusnews.com

Share this Article with Your Friends:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • RSS

In-School Banks Dispense Financial Sense

Our nation’s recession has put the spotlight on personal finances, and many schools across the country have opened their own banks to teach students lessons in financial planning.  When students don’t learn these skills early, the consequences can follow them through college and the rest of their lives.

According to Sallie Mae, “84% of undergraduates had at least one credit card and the average was 4.6 credit cards per student. The average balance was $3,173. Despite the credit crunch, students’ credit card debt continues to rise as more students rely on credit cards than ever before and debt has even been linked to suicide among students.”  Another study by the Project on Student Debt reports that “More than half of today’s college freshmen owe over $1,500 in credit card debt.  In 1993, 1.3 percent of graduating seniors with student loans owed at least $40,000 (in 2004 dollars). In 2004, 7.7 percent owed $40,000 or more.”

[Sources: http://kids-money.suite101.com/article.cfm/credit-card-debt-and-college-students]

http://www.usatoday.com/money/perfi/general/2006-02-22-student-loans-usat_x.htm

This is why LifeBound’s new book, MAKING THE MOST OF HIGH SCHOOL, includes financial literacy exercises in every chapter and one chapter devoted to this topic.  We also help students create an 8-year plan starting the freshmen year which includes budgeting.  To receive a review copy, call our toll free # 1.877.737.8510 or email contact@lifebound.com

_________________________________________________________________________________________________________________
ARTICLE

USA Today

By Katharine Lackey, USA TODAYWhen students at Carter High School in Strawberry Plains, Tenn., forget their lunch money, they don’t have to worry about going hungry.Instead, they wander over to one of the five tellers who work at the student-run bank, where they can withdraw money from their savings accounts or fill out short applications for a $5 loan, all without leaving the building, says Lynn Raymond, a banking and finance teacher at the school.“We’re easing them into learning about borrowing money and the responsibilities that go along with that,” Raymond says of the experience students receive at the bank, which opened Feb. 16 in partnership with First Century Bank.“It’s just so important because so many people get in trouble financially,” she says.Students across the USA are increasingly getting hands-on experience about the financial sector through banks operating in high schools, and sometimes even in elementary schools.The first in-school bank opened in 2000 in Milwaukee and today there are several dozen, says Luke Reynolds, chief of outreach and program development at the Federal Deposit Insurance Corporation. To view the entire article visithttp://www.usatoday.com/news/education/2010-03-31-schoolbanks_N.htm

Share this Article with Your Friends:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • RSS

Advanced Placement: Good for top students, oversold to others?

Carol’s Summary:

New research on the value of Advanced Placement programs, offered by College Board in a soon-to-be-released book by Harvard Education Press, AP: A Critical Examination of the Advanced Placement Program, shows mixed results:

Claim: The program helps students save money and graduate on time. This would also encourage more students to go to college.
Counter: According to the Harvard research, this is generally found to have no validity.

Claim: Students in AP classes benefit from smaller class sizes and the school’s best teachers.
Counter: These same acts mean that the rest of a school’s students have larger classes and less time with the best teachers.

The bottom line is that if students don’t build their developmental skills as they move through each grade level, then we are setting them up for failure. It is better to have average students who learn to become strong students even if they are not taking AP courses. Committing to study three hours or more a night, reading for pleasure rather than watching television, and working with tutors, can set them up far more for college success than being in AP courses in which their skills and habits don’t match the content.

When considering AP courses for your child, asking the right questions can help parents decide if an AP course is worth it. Is this course something your son or daughter intends to major in during college? If your child doesn’t know what career path they want to pursue, then taking AP classes may be premature. If they do know, then taking AP classes that connect to these interests makes sense. For instance, if a student wants to become a pharmacist, taking AP history could minimize where she really needs to focus her efforts: on AP chemistry.

Stress is another factor to consider. On a scale from 1-5 (1=rarely stressed and 5=frequently stressed), how healthy is your child at managing stress? If your child is a stress monster, then stacking irrelevant AP classes (ones they don’t intend to pursue for a college major) onto an already demanding schedule could prove counter-productive and lead to burnout. In addition to asking the above questions, here are questions parents can ask the school:

1. How long has this course been taught in this school and by this teacher?
2. What is the teacher’s pass rate? Of those who passed, how many received a 4 or 5 on the test?
3. Are the teacher’s grades for the course related, in any way, to anticipated performance on the AP test?

For more good questions to evaluate the worth of an AP course visit: http://greatcollegeadvice.com/how-good-are-advanced-placement-ap-courses-are-they-worth-taking/

ARTICLE:

USA Today
Advanced Placement: Good for top students, oversold to others?
By Scott Jaschik, Inside Higher Ed
March 30, 2010

The Advanced Placement program is becoming more and more popular, with 25% of high school graduates taking at least one AP examination, elite colleges expecting to see applicants’ transcripts full of the courses, and politicians demanding that more and more high schools offer them. The program has become “the juggernaut of American high school education,” according to the introduction to a new book, AP: A Critical Examination of the Advanced Placement Program.

The book, about to be released by Harvard Education Press, is the result of a 2007 conference at Harvard University that brought together leading education researchers to consider the evidence about AP. Despite the immense popularity of the program, the research evidence on its value is minimal, the book argues. The College Board, the program’s sponsor, publishes or promotes its own research (favoring the program) and promotes “glowing accounts” of AP. But is this really the consensus?

To view this entire article visit www.usatoday.com

Share this Article with Your Friends:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • RSS

9 Teenagers Are Charged After Classmate’s Suicide

The tragic suicide earlier this year of freshmen high school student, Phoebe Prince, near Springfield, Massachusetts, has created the typical response by school officials: launch an anti-bullying campaign. However, this re-active approach is often too little too late. Instead of teaching anti-bullying in high school, we need to put programs in place that teach compassion, acceptance, and right action in fifth and sixth grades before these disastrous behaviors take root.  Sure, there are the four or five possible bullies in every class (or school) that need anti-aggression measures, but all students can benefit from what it means to be emotionally intelligent–to treat yourself and others with respect. This reminds me of last week’s actions where we saw violent behavior against politicians by citizens on both sides regarding the new health reform laws. Instead of peacefully working through issues, insults and threats are hurled back and forth, which ultimately affect our children. If we don’t think this doesn’t trickle down into children’s attitudes and behavior, we are only fooling themselves because it does. LifeBound’s student success books and curriculum are used by districts across the country who are seeking a proactive approach to stemming these kinds of devastating behaviors. All of our text for middle-grade students foster healthy relationships, wise decision-making skills and appropriate boundaries. These books are:

  • SUCCESS IN MIDDLE SCHOOL: A Transition Road Map
  • PEOPLE SMARTS FOR TEENAGERS: Becoming Emotionally Intelligent
  • GIFTS & TALENTS FOR TEENAGERS: Discovering Your Unique Strengths

To receive review copies of these books, call our national toll free number at 1.877.737.8510 or send an email with your request to contact@lifebound.com

  • How can we adopt a prophylactic approach to creating compassionate and safe school communities?
  • How might we identify bullies early on and give them the skills to develop empathy and self-awareness before their behaviors become full-blown?
  • How can we do the same for students who may be vulnerable to bullying? In our schools, what steps can we take to embrace and celebrate differences rather than allowing these differences to make students the targets of harassment and other forms of aggression?

ARTICLE

New York TimesMarch 30, 2010

It is not clear what some students at South Hadley High School expected to achieve by subjecting a freshman to the relentless taunting described by a prosecutor and classmates.

Certainly not her suicide. And certainly not the multiple felony indictments announced on Monday against several students at the Massachusetts school. The prosecutor brought charges Monday against nine teenagers, saying their taunting and physical threats were beyond the pale and led the freshman, Phoebe Prince, to hang herself from a stairwell in January. The charges were an unusually sharp legal response to the problem of adolescent bullying, which is increasingly conducted in cyberspace as well as in the schoolyard and has drawn growing concern from parents, educators and lawmakers. In the uproar around the suicides of Ms. Prince, 15, and an 11-year-old boy subjected to harassment in nearby Springfield last year, the Massachusetts legislature stepped up work on an anti-bullying law that is now near passage. The law would require school staff members to report suspected incidents and principals to investigate them. It would also demand that schools teach about the dangers of bullying. Forty-one other states have anti-bullying laws of varying strength. To view the entire article visit
http://www.nytimes.com/2010/03/30/us/30bully.html?ref=education

Share this Article with Your Friends:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • RSS
Email Newsletters with Constant Contact